Let me tell you about a protein you’ve probably never heard of. It’s called Brain-Derived Neurotrophic Factor (BDNF). Scientists sometimes describe it as the ‘fertiliser for the brain’. Once you understand what it does, and how tinnitus may affect it, you can start to focus on what you can actually do. And as someone with […]

Brain Derived Neurotrophic Factor: The Brain’s Fertiliser

April 12, 2026

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Flying can feel uncomfortable for many people, and tinnitus can heighten your anxiety about travel. Many worry the noise inside the aircraft will make symptoms worse, but with simple steps you can fly comfortably and safely. You may feel nervous before the flight, but you can have a good experience with the right preparation. Below […]

Can I Fly with Tinnitus?

November 30, 2025

aeroplane at a sunset

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If you’ve had a tinnitus spike, you know how unsettling it can feel. If you haven’t, it is worth preparing because spikes are a normal part of the journey. Tinnitus spikes are periods where your tinnitus feels more intrusive. It may feel louder or the pitch may shift. Spikes are subjective, so any period where […]

The Secret to Handling Tinnitus Spikes

September 5, 2025

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If you’re here, chances are tinnitus has shaped more of your life than you ever intended. Maybe you’ve turned down invitations. Avoided places you used to love. Pulled away from routines that once grounded you, all in the name of “not making it worse.” Take a breath. And ask yourself: What has tinnitus quietly edged […]

What Tinnitus Has Taken and What You’re Ready to Take Back

August 9, 2025

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One of the most important insights in tinnitus recovery is this: The noise is the pain.The distress we feel about it – that’s the suffering. At first glance, this might seem like a subtle distinction, but it’s a game changer. Pain is the raw experience: the sound you hear. Whether it’s ringing, buzzing, whooshing, or […]

The Difference Between Pain and Suffering

July 2, 2025

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Let’s be honest… If you’re Googling this at 2am — again — you’re not just searching for information.You’re looking for relief. For hope. For a way out of the noise that’s stolen your peace. And yet, all you’ve been told is: “It’s permanent. You’ll get used to it.” But you haven’t. You’re still waking up […]

Is There a Cure for Tinnitus?

May 29, 2025

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Please feel free to share this letter with your loved ones. Permission is not required.  To family and loved ones,  I want to explain sound sensitivity in a simple way so you understand what is happening and how you can support yourself and the person you care about.  Sound sensitivity is a condition where everyday […]

Explaining Sound Sensitivity to Our Loved Ones

July 12, 2024

Young girl wearing a green jumper and dungarees, holding her ears

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I’m Dr Gladys Sanda, a Clinical Doctor of Audiology based in London, registered with the Health and Care Professions Council (HCPC) as a hearing aid dispenser. With over a decade of experience, I specialise in the assessment and management of tinnitus and hyperacusis, using evidence-based approaches drawn from cognitive behavioural therapy, mindfulness, acceptance and commitment therapy, relaxation techniques, and hearing amplification when appropriate.

My career spans both leadership and frontline clinical care. I’ve worked in some of London’s most respected private clinics in the Harley Street district and served as Clinical Director for a national audiology provider, overseeing more than 15 practices across the UK. I’ve also published in international journals, contributed to book chapters and professional magazines, and regularly support ongoing clinical education in this field.

I’m also the author of the Amazon bestselling book, Beyond the Noise, written as a resource for those still waiting for tinnitus support or struggling to access the care they deserve.

doctor of audiology

meet DR GLADYS SANDA, au.d

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